The Power of a Location
The diverse and ever-changing landscapes of Southern California offer visual creatives like ourselves endless opportunities. From the mighty Pacific ocean to the sun-scorched desert lands to the snow-capped mountains of the San Bernardino forest, we are lucky to call this place home.
I genuinely believe that your location plays just as vital of a roll in your video production as anything else. It’s a character in it of itself as it breathes life into your scenes and produces tones and moods that can captivate an audience just by being within the frame. It’s a force of nature, and I find it essential to research and choose your locations carefully as you would your talent, picture car or even the soundtrack to your film. The right location for your scene can inspire and create a space for creativity to thrive so choose thoughtfully and with intention.
Creativity + Life
I honestly never thought of myself as a creative. Growing up I wasn't into drawing or painting or any of the traditional arts. But looking back I see a lot of ties to creativity. When I was younger, I had this habit of closing my eyes, putting headphones on and listening to rock music. These sounds would transcend into this stream of visuals. At times it was moving pictures, and other times it was a compilation of abstract lights and colors. In addition to these crazy elementary faux acid trips, I recall documenting everything on 35mm cameras. It was an obsession,