Over the course of 2 days, 10 locations, 20 crew members, 18 actors and a freak snowstorm, we filmed an anthem video for the clothing brand Roots. This project took weeks in the making. Working closely with creative agency Conscious Minds, we meticulously planned each scene, scouted the perfect locations and booked the right talent to ensure everything would work in perfect harmony and most importantly best represent the brand itself. This video encapsulates the ethos of Roots as they re-introduce themselves to the US market.
