We had the radical opportunity to collaborate with Electra Bikes on a brand video for their new product line. We were tasked with the challenge of capturing bikes moving in various environments. Often, we will film out of vehicles, on skateboards, golf carts, etc. All of those can be great but also very limited in the angles we can get. So we had to think outside the box. We decided that rollerblading alongside our talent would give us the flexibility we were after. Intermixing a handheld look and smooth motion shots gave us some unique content that we are stoked on.
